Font style of the address can
be the deciding factor of the appearance of the address in the card.
Working with style is not just for decoration but to manage the
space to accommodate more text.
Sometimes address is too long with
lot of text. It may contain email id with website address. Client
may not want to put his mail id and web address in the same line
with the address of his location. This kind of situation needs lot
of space management skill to accommodate everything still keeping
considerable white space on the card.
Font style includes, normal, bold, italics, underline
etc. Sometime we get the narrow version of the same font that will
accommodate more text in the same space.
Using Narrow Style
This will accommodate more text if the address is long. You need
to loose the track to keep space between the character to make it
Changing font style
The address style is changed to narrow. You can
figure out that more area is available to accommodate more text
in the address. Please make a note that we are keeping the same
font and just changing the style.
Changing font style with the loose track
Using the same narrow style used in the above card
we loose the track of the character. The space between the characters
is increased and still you have some room to add the text than the
original regular style font.
You can change the style to italics to add more spice
in the card. As there is a limited scope to decorate the address,
italics can be a good option to try.
Using bold style for the address is not advisable
as it occupies more space and may be difficult to read sometimes.
The card below is using bold type for the regular font that is occupying
Now we are using the narrow version of the same font
with bold style which seems to be dense and difficult to read.