Once you finish with basic layout
as we have seen in Adding
Graphics to Visiting Cards tutorial, we can start working on
different types of layouts. The client wants different layouts out
of which he decides which design is the best for his requirement
according to his taste and choice. Mostly, the designer offer several
layouts for a single visiting card. These layouts are prepared by
changing fonts, style, colors and the placements of matter.
This has limited scope as the fonts we use should based on the subject
of the card. Though number of fonts are available and no one will
stop you from using them for card, its not advisable to use fancy
fonts for serious type of occupation. For example, lawyers or doctor
can not use ornamented fancy fonts. The choice of fonts should always
reflect the type of business you are into. At the same time, an
artist has the liberty of using decorative fonts and he doesn't
need to limit himself to regular fonts like Arial or Times New Roman.
Inside Graphics Network font is changed.
Another point must be taken into account while changing
the font. You can change it for title, your name etc. But there
are limits for address because mostly the address font is smaller
in size. You have limited scope to play here. If at all you want
to change it, try to keep it open and simple to make it readable.
Changing the styles can make significant difference in the appearance
of the card. You can change the font from regular to bold, italics
etc. Mostly people do not prefer underline but it can be the choice
for the main title or the company name.
Changing the tracks can also make a difference. Better
not to go for tight track but you can toggle between loose and very
loose option. Tracking is the distance between the characters. You
can use manual kerning to increase the distance between the character
according to your requirements.
Inside Graphics Network style is changed.
If you are using vector softwares like Corel DRAW,
you can stretch the text and add another effect to it. This will
add more thickness to the character or it can make the character
thin by compressing it.
Using different color can change the mood of the card. But
changing colors demand lot of experimentation. You need to change
the related colors in the card. The whole color scheme of the card
must be in harmony. You can change the color of the font as well
as background. You have to be careful about the color matching and
Inside Graphics Network color is changed.
If the card contains the company logo which is colored
one, you may not be able to change the color of the logo. Now you
have limited scope in this situation. If you still inclined to change
the color then you need to use the color in the harmony of the logo
This is the most important aspect of changing the card layout.
You simply change the place of title, name and logo or even the
address without changing the font, style or color, the card will
look totally different.
Though it looks the easiest way to make different
layouts, changing placement needs some experience because mostly
the places of different types of matter is somewhat fixed in the
card. For example, the address goes generally at the bottom. The
Name of the company goes in the middle and the persons name goes
at the top right, left or the middle. So you have be careful while
deciding the place for the particular matter.
Line, rectangle, shapes etc.
Adding line above the address gives different look to the
card. You can try this effect below the company name using underline
command. You can reverse the name on the black or colored rectangle.
It means the white text on black or any dark colored rectangle or
using contrast color combination for rectangle and text. Same is
applied for other shapes like circles and ellipses.