Concept: These animation are designed using Image Ready which was bundled with Adobe Photoshop in the previous versions. Adobe has officially discontinued Image ready with its latest release and included the animation features as an integral part of creative suit. Gif animation was the prime technique prior to the emergence of flash and Image Ready could be used for a tiny animation to fulfill the needs of web. You can still use these techniques in the latest versions of Adobe Photoshop to create gif animations.
1. Open Image Ready. Create a new file.
Type the text.
Layer > Layer Style >
Outer Glow (size:4)

2. Make three layer copies of the original layer.

3. You will get the following layer structure

4. Change the value of the size in the outer glow
palette for the rest of the three layers to 8, 12, and 16 respectively.
5. Make Frames from Layers.
6. Set the timings for frames.

7. Set the no. of time you want to play the animation.
8. Check the performance in the browser
File > Preview In > Click the browser
you want

9. Save the file with
File > Save Optimized or File > Save
Optimized As
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